Pizza Wars Come To Campus Case Study

Question 1:

Does BSB, INC., enjoy any competitive advantages or core competencies?

BSB, INC. Has one major competition advantages that is the company has been in the school for a year. This means prior to the announcement of new food court, BSB is the only pizza service that is closest to the school. BSB does not have a greater choice than other private companies because not everyone has a car, nor have a refrigerators or microwave in their rooms. So based on time or distance, BSB has a greater advantage over all other private companies

Question 2:

Initially, how did Renee Kershaw choose to use her pizza operations to compete with off-campus eateries? What were her competitive priorities?

At the beginning, Renee decides to start delivery services that would cover the entire campus along with expanding grill menu with pizzas. So her competitive priorities were to create more variety menus and to perform speedy deliveries.

Question 3:

What impact will the new food court have on Kershaw’s pizza operations? What competitive priorities might she choose to focus on now?

Once the new food court is in the school, it means that Krishaw is instantly facing three more competitors. Three different companies would mean triple in size on different variety in menu items. So in order to fight off the competitors, Kershaw’s priorities should be focusing on how not to lose her customers and to build a steady customer base.

Question 4:

If she were to change the competitive priorities for the pizza operation, what are the gaps between the priorities and capabilities of her processes? How might that affect her operating processes and capacity decisions?

If she were to change

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CASE: BSB, INC.: PIZZA WARS COME TO CAMPUS * A. SYNOPSIS BSB, INC. PRESENTS THE SITUATION WHERE LAUNCHING A PIZZA SERVICE AT A FOOD SERVICE OPERATION ON A COLLEGE CAMPUS TURNS OUT TO BE VERY SUCCESSFUL. AS THE MANAGER OF THE FOOD SERVICE OPERATION IS CONTEMPLATING AN EXPANSION OF THE SERVICE, AN ANNOUNCEMENT BY THE UNIVERSITY THAT A NEW FOOD COURT WILL SOON BE OPENING IN THE NEW STUDENT UNION CAUSES SOME CONCERN. THE NEW FOOD COURT WILL CONTAIN, FOR THE FIRST TIME ON CAMPUS, OTHER FOOD SERVICE COMPANIES, INCLUDING A NEW PIZZA HUT KIOSK. THIS CAUSES THE MANAGER OF BSB, INC. TO REEVALUATE THE COMPETITIVE ENVIRONMENT AND HER OWN COMPETITIVE PRIORITIES. B. PURPOSE BSB, INC. PROVIDES THE STUDENTS AN OPPORTUNITY TO DISCUSS A NUMBER OF STRATEGICALLY FOCUSED ISSUES TO INCLUDE THE FOLLOWING: 1. MISSION STATEMENTS: MISSION STATEMENTS DESCRIBE THE FUNDAMENTAL PURPOSE FOR WHICH THE ORGANIZATION EXISTS. THE UNIVERSITY DECIDED THAT A FOCUS ON FOOD SERVICE OPERATIONS WAS NOT PART OF ITS PRIMARY MISSION, SO IT CONTRACTED THE SERVICE OUT TO BSB, INC. STUDENTS SHOULD BE ABLE TO DESCRIBE A MISSION STATEMENT FOR BSB, INC. THIS STATEMENT WILL HELP IN DISCUSSING THE SECOND MAJOR FOCUS OF THIS CASE. 2. COMPARISON OF COMPETITIVE PRIORITIES: WHEN THE PIZZA SERVICE WAS LAUNCHED A YEAR AGO, THE COMPETITIVE PRIORITIES WERE TO EXPAND THE PRODUCT LINE TO OFFER PIZZA THAT COULD BE DELIVERED QUICKLY AT A REASONABLE PRICE. COSTS WERE KEPT LOW, AND TURNAROUND TIME WAS SHORT DUE TO THE LIMITED COMBINATION OF TOPPINGS AVAILABLE. WITH THE ADDITION OF THE FOOD COURT AND PIZZA HUT ON CAMPUS, COMPETITIVE PRIORITIES MAY CHANGE. DELIVERY MAY STILL BE A DIFFERENTIATING COMPETITIVE PRIORITY, BUT PRODUCT FLEXIBILITY (VARIETY) AND VOLUME FLEXIBILITY (LARGE ORDER SIZES) MAY BECOME MORE IMPORTANT. BSB, INC. MAY NOT BE ABLE TO COMPETE ON LOW COST WHEN COMPARED TO PIZZA HUT’S OPERATIONS. 3.

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